Yes, I said it. I know, I know – frozen cocktails bring back memories of…gasp..the 90s cocktail era. We all love the 90s for some pretty specific reasons, but cocktails aren’t on that list. So, why on earth would we be bring back frozen beverages in a world of craft & classic cocktails? Sort of a good question. In part, I think frozen drinks have made somewhat of a comeback because, well, we’re just bored with stuff. Think about it – if you live and breathe cocktails, after a while the Manhattan just doesn’t stir (or shake) your creative juices. So, you start reaching for stuff, even if it’s of questionable value.
That being said, I DO very much think that frozen drinks have their place in the craft cocktail world, largely because frozen the “craft” label shouldn’t be reserved for certain techniques, but rather a process or set of values, such as high quality ingredients, creativity, balance, etc. To be sure, the sickly sweet cocktail mixers of the 90s should be, once and for all, retired. I’m not advocated for that. BUT, that doesn’t mean you can’t use high quality ingredients and blend your beverage too.